For Sellers

I am here to help you...

Sell your home with confidence

As a dedicated real estate specialist and trusted advisor for sellers, my role is to assist you in effectively pricing and marketing your home, connecting with the most promising potential buyers, preparing your property for sale, skillfully negotiating on your behalf, all while ensuring a smooth and stress-free experience to help you get what you want.

how it works...


Our first chat

This is where we get to know each other. I tell you my approach, you tell me about your goals, and if you decide you want to work with me, we can get started right away!

Property evaluation

I do a thorough assessment of your property, looking at location, unique features, market trends and what comparable properties are selling for. This gives you a good understanding of your home’s value.

Strategic pricing

Listing at the right price is so important: it helps attract the right buyers and sell your property quickly at the best possible value. I use my in-depth market knowledge to ensure your list price is competitive yet realistic – and attracts qualified buyers while maximizing your returns. 

Customized marketing plan

Every property is unique and needs a tailored approach to reach the right audience. I develop a plan for your home that includes professional photography, captivating descriptions, virtual tours, online listings, social media promotion, and targeted advertising to ensure maximum exposure.

Wide network and buyer outreach

As part of my marketing strategy, I reach out to my extensive network of buyers, agents, and industry contacts, proactively finding qualified buyers who are actively searching for properties like yours and increasing the chances of a successful sale.

Showings and open houses

I handle all aspects of showing your home to prospective buyers and ensure your property is always presented in the best possible light. I highlight unique features, answer questions, and create a welcoming and informative experience for all visitors.

Accepting and negotiating offers

When an offer comes in, I walk you through it and help you decide if you should accept, counter or reject. I skillfully negotiate with potential buyers to secure favorable terms and conditions, ensuring you achieve the highest possible price with the least amount of hassle.

Taking care of all the details

From preparing and reviewing contracts to coordinating inspections, appraisals, and other paperwork, I guide you through the entire transaction. I ensure documents are in order, deadlines are met, and the transaction progresses smoothly.


When it’s time to close and take possession, I’m by your side every step of the way. I coordinate with attorneys, lenders, title companies and seller agents to ensure a seamless, successful closing.

Time to move in!

You get your keys and the home is yours! I’me there to support you in any way you need – on moving day and beyond.

Must-Have Resource!

Selling a property in Toronto and the GTA: everything you need to know
Should I buy or sell first? How much is my property actually worth? How do agent commissions work? What happens on closing day? This guide for Toronto and GTA sellers has all the info you need.

Why I’m different…

I’m not your average real estate agent

With a strong background in marketing, an unparalleled understanding of the market, and a no-pressure approach that’s about enabling your success, you won’t find anyone else with my mix of skill, knowledge and marketing know-how. When you work with me, here’s what you can expect:

Set up a no-obligation
home evaluation

Want to know what you could get for your property in this market? Share a few details, and I’ll send you a comparative analysis of similar properties that have sold in your area recently – and give you a good idea of how much your home would sell for.  

There are never any strings or pressure – I’m just happy to make the connection and help you decide if you’re ready to make a move.

Got Questions?

About Selling Real Estate..

Yes, homes can indeed depreciate in value under certain circumstances. While real estate generally tends to appreciate over time, various factors can contribute to depreciation. These factors include:

  1. Location: The neighborhood or area where a home is situated can significantly impact its value. If the neighborhood experiences a decline in safety, property maintenance, or the local economy, home values can decrease.

  2. Economic Conditions: Broader economic factors, such as a recession or job loss in the region, can affect property values. Reduced demand for housing can lead to depreciation.

  3. Physical Condition: If a home is not properly maintained or requires significant repairs, its value can decline. Structural issues, outdated features, and neglect can contribute to depreciation.

  4. Market Oversupply: An oversupply of homes on the market can lead to reduced prices due to increased competition among sellers.

  5. Environmental Factors: Homes in areas prone to natural disasters or environmental hazards may depreciate in value if the risks associated with these factors increase.

  6. Zoning Changes: Changes in zoning laws or regulations that negatively affect a property’s use or potential can lead to depreciation.

It’s important to note that depreciation is not always permanent. Improvements to the property, neighborhood revitalization, and shifts in the local economy can potentially reverse depreciation trends. Regular maintenance and upgrades can also help mitigate depreciation over time.

To assess the potential for depreciation, let’s connect.  I can provide insights into local market conditions and property-specific factors.

Getting good money for your older home compared to a newer home is definitely possible, but it depends on several factors. The key to maximizing the value of your older home lies in highlighting its unique strengths and characteristics. Here are some considerations:

1. Condition and Maintenance: The overall condition of your older home plays a significant role. Ensure that your property is well-maintained, with necessary repairs and upgrades completed to make it competitive with newer homes. A well-maintained older home can often fetch a good price.

2. Location: Location is a critical factor in real estate. If your older home is situated in a desirable neighborhood with good schools, amenities, and proximity to essential services, it can command a higher price compared to a newer home in a less favorable location.

3. Historical or Architectural Significance: If your older home possesses unique architectural features, historical significance, or is part of a designated historic district, it can be highly attractive to buyers who appreciate these qualities, potentially resulting in a higher selling price.

4. Upgrades and Renovations: Consider making strategic upgrades or renovations to modernize your older home. This might include updating the kitchen, bathroom, or adding energy-efficient features. These improvements can significantly increase its market value.

5. Competitive Pricing: To compete with newer homes, it’s essential to price your older home competitively based on its condition, features, and location. A well-priced older home can often attract buyers looking for value.

6. Highlighting Charm and Character: Emphasize the unique charm and character of your older home in marketing materials. Showcase its history and the stories behind it to appeal to buyers seeking something with character and personality.

7. Disclosure and Transparency: Be transparent about the condition of your older home. Providing a comprehensive home inspection report and addressing any potential concerns upfront can instill confidence in potential buyers.

Ultimately, it’s crucial to work with a real estate agent who understands how to market their unique qualities effectively. They can help you determine the optimal selling price, create a compelling listing, and attract the right buyers who will appreciate and pay a premium for your older home.  With my 25+ years of experience in marketing and real estate, give me a call.  I can help.

When selling a home in the Greater Toronto Area (GTA), there are several costs associated with the process. Here is a breakdown of the typical expenses you can expect:

  1. Real Estate Commission: In Canada, real estate agents typically charge a commission based on the final sale price of your home. The commission rate can vary but is commonly around 5% of the sale price. This cost is usually shared between the seller’s agent and the buyer’s agent.
  2. Legal Fees: You’ll need to hire a real estate lawyer or notary public to handle the legal aspects of the sale, including reviewing contracts, transferring the title, and ensuring all necessary paperwork is in order. Legal fees can range from $1,000 to $2,500 or more.
  3. Home Staging and Repairs: Preparing your home for sale may involve staging to make it more appealing to buyers. Additionally, you may need to make minor repairs or improvements. Costs for these services can vary widely based on your home’s condition and your preferences. There are also different staging services available, including virtual staging, when a graphic editor expertly designs a room using virtual decor, generating a highly realistic photograph for prospective buyers to view online
  4. Home Inspection: While not mandatory, some sellers choose to conduct a pre-listing home inspection to identify and address potential issues upfront. The cost of a home inspection can range from $300 to $500 or more.
  5. Municipal and Utility Fees: You may be responsible for paying any outstanding property taxes, utility bills, or condo fees up to the closing date.
  6. Moving Costs: Don’t forget to budget for the cost of moving your belongings to your new residence. Moving expenses can vary depending on the distance and the moving company you choose.
  7. Capital Gains Tax (if applicable): Depending on your circumstances, you may need to pay capital gains tax on the profit from the sale of your home. Consult with a tax professional to determine if this applies to you.
  8. Marketing and Listing Expenses: If you choose to invest in additional marketing efforts, such as professional photography, virtual tours, or premium listing placements, these costs will be your responsibility.

It’s important to note that these costs can vary based on individual circumstances, the sale price of your home, and market conditions. I can help you understand the specific costs associated with your sale and navigate the process more effectively. Give me a call or contact me if you would like to receive  a detailed estimate of your expenses, ensuring you’re financially prepared for the sale of your home.

When you’re in the process of buying a new home, there are times when things don’t align perfectly, especially in competitive markets where buying and selling can be challenging. This can result in a situation where the closing dates for your old and new homes are separated by weeks or even months. In such cases, a practical solution is a bridge loan, also known as bridging finance.

So, what is a bridge loan and how does it work in Canada? Essentially, it’s a short-term loan that comes into play when you’ve purchased a new home with a closing date that precedes the sale of your old one. With bridge financing in Canada, you can provide a significant down payment for your new home even before your old one sells.

Bridge loans for home purchases in Canada are typically short-term, often requiring repayment within six to twelve months. The key benefit of this type of financing is that you don’t need to make regular loan payments like you would with a traditional line of credit. Instead, the bridge loan is repaid when you sell your old home, eliminating the need to find money for interest payments while waiting for the sale to close.

It’s important to note that bridge loan interest rates in Canada are generally higher than those for regular mortgages due to their short-term nature.

So, what are the advantages of a bridge loan? The primary advantage is that it provides you with more time to sell your old home. By using a bridge loan to buy your new house, you can avoid the pressure to accept a lower offer for your old home simply because you’re in a hurry to close the deal.


Learn more...

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Your trusted source for real estate insights and expert advice. Stay informed, make informed choices, and embark on your property journey with confidence. Subscribe today!
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